Superscript is an insure-tech challenging how businesses insure themselves, with self serve, brokerage and web3 capability. The old name, Digital Risks, wasn’t right since it led with risk and fear, and lent too much on digital. 

I led the pitch for the rebranding project, before running a fast but diligent 8-week naming process involving 3 rounds of C-level presentations, to arrive at the new name.

Superscript is a word borrowed from the typographical world. Taken literally we get ‘raise up’ and ‘to show importance’. A sense of raising standards, too.

Naming: Mike Scott
Lead strategist: Rana Brightman
CMO: Mai Fenton