Verbal and visual identity.

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No moodboards. No buzzwords. Nothing by numbers.

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For nearly 20 years I’ve worked on brand identity design, typography, naming, art direction, copywriting, advertising, creative strategy, brand architecture, design systems and guidelines, print production and digital delivery. 

The obligatory list of sectors goes something like this: housing and infrastructure, technology, finance, science and healthcare, travel, tourism & hospitality, intellectual property, education, retail and food, telecoms, insurance, art & fashion, transport, management consultancy, consumer goods, and law enforcement. I purposefully do not specialise in one or even a group of sectors.

I’ve held senior positions in agencies and in-house. Most recently I was Creative Director at Superscript, where I was responsible for visual & verbal expression, all advertising campaigns, from concept and copy to art direction and design, and collaborate with product teams on UX and UI solutions and delivery.

Prior to that I was Head of Creative at Siegel+Gale London, leading a team of nine on clients small and large, old and new.

Before that I worked at a small digital agency in East London, extending their offering to include brand identity design and naming, training junior writers, and leading the design and delivery of over 25 digital projects in six years.

Going back even further, if we must, I graduated with honours from Central Saint Martins/University of the Arts London. I specialised in communication and writing, graphic design, advertising, photography and typography.

Before that, I wrote poems and painted paintings.

Some of them weren’t awful.

Selected clients
American Express
Andrews Estates
Aramco
Argos
Bloomsbury Research Institute (BRI)
Bridgebrook Capital
Centrient
Cloudreach
Disguise Technologies
EIP
Embla
Eurolife FFH
The Fédération Internationale de l’Automobile (FIA)
GAM Investments
Harridge Business Traval
Here Technologies
IATA
Interpol
International Road and Transport Union (IRU)
Kat Wendelstadt
Kearney
Letterhead
McLaren
Mercury House Seychelles
Michele Panzeri
Mobily
Nectar360
NewFound
Nexford University
Onggi
Point101
Rarebird Partners
Robinson Packaging
Sainsbury’s
Studio Ageli Architects
Superscript
Sweet Tooth Tours
Syntax Lighting
Thélème Partners
Transport Authority
Untypical
Wonderfield