Rarebird is a talent consultancy that finds the perfect match for senior-level professionals working in brand strategy, research and creative direction.

The visual identity establishes a timeless quality through an unusual colour palette of rich and mid tones, and a distinctive level of contrast when these colours are combined.

The logo sets the two parts of the name vertically beside one another, allowing the two letter Rs to be matched up, referencing the dedicated matching process.

From the primary logo, a short-hand version is born that uses just the Rs as a standalone symbol, reinforcing the initial of the name and the emphasising the matching.

The short-hand logo is used as a repeat pattern, with colour picking out one of the symbols as ‘the perfect match’.