Kat Wendelstadt commissioned a comprehensive set of website copy, from prominent headlines to long copy, as well as some copy editing and strategic positioning & terminology support.

Given Kat’s stellar track record for business success taking promising companies to the next level, the aim was to establish the facts of the matter, that her clients are potentially some of the biggest in the world. She works with them to get them to that point.

The main headline sets out to land this idea.

‘Working with the world’s best companies before they’re the world’s best companies.'

In 11 words we pack in a big story, one that prospects might like to think reflects their company and its potential.

The repetition of ‘worlds best companies’ is necessary to complete the idea, is stylistically distinctive in its redundancy, but also acts as an extra emphasis on the most important thing. It’s a double-hit of the aspirational: if you’re a prospect viewing the site, you in a sense get asked twice, are you one of the world’s best companies? Could you be? With the right plan and the right team, definitely.

The longer copy on the site had to back up the claim, and of course describe Kat’s offering and services in ways that are easy to read, clear and not simply standard industry prose, meaning opportune moments for the right level of characterful, distinctive copy.