Mai Fenton is a marketing consultant, board-level expert, Non-exec Director and with a stellar track record as Chief Marketing Officer. A new name – How And When – consolidates various consultant activities, allowing a consistent look & feel for presentations, website, LinkedIn posts and other social and online content.

Working in collaboration with writing agency Letterhead, I contributed several names to a long list of ideas. One of them was How And When, which was ultimately chosen as the name.

It references the fundamental strategy for marketers. How are we going to achieve the goals? And when are going to do things? It’s a celebration of planning, in three simple, common words.

Name: Mike Scott and Letterhead
Design: Mike Scott