Cloudreach is at the cutting edge of cloud technology. Eschewing all the expected visual tropes of cloud technology — blues and greens and literal clouds — the Cloudreach visual identity is instead a rich and optimistic yellow brand.

The graphic language is derived from isobar diagrams used in predicting atmospheric pressure. This unique idea reflects Cloudreach’s ability to plan and forecast what’s to come for their clients.

A set of 3D visuals derived from the isobar graphic allows Cloudreach to create ownable branded materials with flexibility and speed.

The logo is a hand-crafted wordmark that signals Cloudreach’s unique approach and their difference from their competitors: No cloud symbology, no blue.