As part of an acquisition, a new brand was needed to continue global leader DSP Sinochem’s invaluable work producing healthcare ingredients.

Continuing a 140 year history, the new name is a creative contraction of central nutrient, derived from the mission to improve lives by being at the centre of sustainable and accessible healthcare.

The design reinforces the idea of centricity through a vortex-like C, and the C of the name within it being housed in the exact centre of it.

Much simplicity and cleanliness is afforded to the visual identity by the extremely dominant use of a colour palette restricted to blue and white, ignoring the childlike mixture of colours common in the category, and the instinct to use green to signal sustainability.

The board of directors welcomed the work as a clear way forward and a brand that could unite their 2,700 employees across four continents.